• Southern average pre-tax profit margin for 2024 was 19.82%, a 41.57% decline from 2023.
• Southern average pre-tax profit margin for 2023 was 14%, a 7.69% increase from 2022.
• Southern average pre-tax profit margin for 2022 was 13%, a 14.25% increase from 2021.

Pre-tax profit margin can be defined as earnings before taxes as a portion of total revenue.