• ServiceNow average gross margin for 2023 was 78.52%, a 1.02% increase from 2022.
• ServiceNow average gross margin for 2022 was 77.73%, a 0.32% increase from 2021.
• ServiceNow average gross margin for 2021 was 77.48%, a 0.7% increase from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.