• Wix average gross margin for 2023 was 65.35%, a 6.5% increase from 2022.
• Wix average gross margin for 2022 was 61.36%, a 3.29% increase from 2021.
• Wix average gross margin for 2021 was 63.45%, a 10.22% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.