• Intuit average gross margin for 2023 was 78.43%, a 3.64% increase from 2022.
• Intuit average gross margin for 2022 was 81.39%, a 1.2% decline from 2021.
• Intuit average gross margin for 2021 was 82.38%, a 0.55% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.