• Salesforce average gross margin for 2023 was 74.16%, a 1.63% increase from 2022.
• Salesforce average gross margin for 2022 was 72.97%, a 1.75% increase from 2021.
• Salesforce average gross margin for 2021 was 74.27%, a 0.72% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.