Baidu Gross Margin 2010-2024 | BIDU
- Baidu average gross margin for 2023 was 50.94%, a 6.04% increase from 2022.
- Baidu average gross margin for 2022 was 48.04%, a 3.18% increase from 2021.
- Baidu average gross margin for 2021 was 49.62%, a 10.39% decline from 2020.
Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.