• Baidu average net profit margin for 2023 was 13.62%, a 540.78% increase from 2022.
• Baidu average net profit margin for 2022 was -3.09%, a 112.68% decline from 2021.
• Baidu average net profit margin for 2021 was 24.37%, a 97.49% decline from 2020.

Net profit margin can be defined as net Income as a portion of total sales revenue.