• Baidu average operating margin for 2024 was 16.67%, a 7% decline from 2023.
• Baidu average operating margin for 2023 was 15.58%, a 55.64% increase from 2022.
• Baidu average operating margin for 2022 was 10.01%, a 18.82% increase from 2021.

Operating margin can be defined as operating margin measurement of what proportion of a company's revenue is left over after paying for variable costs of production such as wages, raw materials, etc.