• Baidu average ebit margin for 2023 was 15.58%, a 55.64% increase from 2022.
• Baidu average ebit margin for 2022 was 10.01%, a 18.82% increase from 2021.
• Baidu average ebit margin for 2021 was 12.33%, a 13.85% decline from 2020.

Ebit margin can be defined as earnings before interest and taxes as a portion of total revenues