• Primerica average gross margin for 2023 was 73.83%, a 1.31% increase from 2022.
• Primerica average gross margin for 2022 was 74.81%, a 5.01% decline from 2021.
• Primerica average gross margin for 2021 was 71.24%, a 2.16% increase from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.