• Planet Fitness average gross margin for 2023 was 81.54%, a 0.66% increase from 2022.
• Planet Fitness average gross margin for 2022 was 82.08%, a 3.37% decline from 2021.
• Planet Fitness average gross margin for 2021 was 84.94%, a 10.8% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.