• Meta Platforms average gross margin for 2023 was 79.52%, a 0.11% increase from 2022.
• Meta Platforms average gross margin for 2022 was 79.61%, a 1.53% decline from 2021.
• Meta Platforms average gross margin for 2021 was 80.85%, a 0.07% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.