• Meta Platforms average gross margin for 2023 was 79.14%, a 0.91% increase from 2022.
• Meta Platforms average gross margin for 2022 was 79.87%, a 1.14% decline from 2021.
• Meta Platforms average gross margin for 2021 was 80.79%, a 0.5% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.