• Ally Financial average gross margin for 2024 was 54.34%, a 13.61% decline from 2023.
• Ally Financial average gross margin for 2023 was 62.9%, a 22.84% decline from 2022.
• Ally Financial average gross margin for 2022 was 81.52%, a 4.23% decline from 2021.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.