• Williams-Sonoma average gross margin for 2023 was 41.37%, a 5.85% increase from 2022.
• Williams-Sonoma average gross margin for 2022 was 43.94%, a 6.44% decline from 2021.
• Williams-Sonoma average gross margin for 2021 was 41.28%, a 13.44% increase from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.