• Netflix average gross margin for 2023 was 39.53%, a 1.94% increase from 2022.
• Netflix average gross margin for 2022 was 40.31%, a 4.16% decline from 2021.
• Netflix average gross margin for 2021 was 42.06%, a 8.43% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.