• Roku average gross margin for 2023 was 44.14%, a 7.25% decline from 2022.
• Roku average gross margin for 2022 was 47.59%, a 6.36% decline from 2021.
• Roku average gross margin for 2021 was 50.82%, a 16.99% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.