• Lamar Advertising average return on investment for 2023 was 10.15, a 7.98% decline from 2022.
• Lamar Advertising average return on investment for 2022 was 11.03, a 30.84% decline from 2021.
• Lamar Advertising average return on investment for 2021 was 8.43, a 25.45% increase from 2020.

Roi - return on investment can be defined as an indicator of how profitable a company is relative to its assets invested by shareholders and long-term bond holders. Calculated by dividing a company's operating earnings by its long-term debt and shareholders equity.