• Lamar Advertising average return on equity for 2023 was 36.63, a 1.35% increase from 2022.
• Lamar Advertising average return on equity for 2022 was 37.13, a 33.66% decline from 2021.
• Lamar Advertising average return on equity for 2021 was 27.78, a 14.75% increase from 2020.

Roe - return on equity can be defined as the amount of net income returned as a percentage of shareholders equity. Return on equity measures a corporation's profitability by revealing how much profit a company generates with the money shareholders have invested.