• Gartner average gross margin for 2023 was 68.32%, a 1.5% decline from 2022.
• Gartner average gross margin for 2022 was 69.36%, a 0.65% decline from 2021.
• Gartner average gross margin for 2021 was 68.91%, a 5.4% increase from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.