• First Financial Bankshares average return on equity for 2023 was 16.56, a 6.63% decline from 2022.
• First Financial Bankshares average return on equity for 2022 was 15.53, a 15.72% increase from 2021.
• First Financial Bankshares average return on equity for 2021 was 13.42, a 6.93% increase from 2020.

Roe - return on equity can be defined as the amount of net income returned as a percentage of shareholders equity. Return on equity measures a corporation's profitability by revealing how much profit a company generates with the money shareholders have invested.