• Baidu average return on investment for 2023 was 5.88, a 535.56% increase from 2022.
• Baidu average return on investment for 2022 was -1.35, a 112.24% decline from 2021.
• Baidu average return on investment for 2021 was 11.03, a 93.17% decline from 2020.

Roi - return on investment can be defined as an indicator of how profitable a company is relative to its assets invested by shareholders and long-term bond holders. Calculated by dividing a company's operating earnings by its long-term debt and shareholders equity.