• AppFolio average net profit margin for 2023 was -10.12%, a 1.81% decline from 2022.
• AppFolio average net profit margin for 2022 was -9.94%, a 142.83% increase from 2021.
• AppFolio average net profit margin for 2021 was 23.21%, a 27.31% decline from 2020.

Net profit margin can be defined as net Income as a portion of total sales revenue.