• Apple average gross margin for 2023 was 43.95%, a 1.62% increase from 2022.
• Apple average gross margin for 2022 was 43.25%, a 4.42% increase from 2021.
• Apple average gross margin for 2021 was 41.42%, a 8.06% increase from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.