• Apple average pre-tax profit margin for 2023 was 29.6%, a 1.89% increase from 2022.
• Apple average pre-tax profit margin for 2022 was 30.17%, a 2.86% decline from 2021.
• Apple average pre-tax profit margin for 2021 was 29.33%, a 17.51% increase from 2020.

Pre-tax profit margin can be defined as earnings before taxes as a portion of total revenue.