• Williams average gross margin for 2023 was 78.17%, a 19.47% increase from 2022.
• Williams average gross margin for 2022 was 65.43%, a 5.41% increase from 2021.
• Williams average gross margin for 2021 was 69.17%, a 12.51% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.