• United States Cellular average gross margin for 2023 was 54.12%, a 1.5% increase from 2022.
• United States Cellular average gross margin for 2022 was 53.32%, a 1.44% increase from 2021.
• United States Cellular average gross margin for 2021 was 54.1%, a 3.19% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.