Starbucks Gross Margin 2010-2024 | SBUX
- Starbucks average gross margin for 2023 was 68.15%, a 0.26% increase from 2022.
- Starbucks average gross margin for 2022 was 68.33%, a 1.61% decline from 2021.
- Starbucks average gross margin for 2021 was 69.45%, a 2.86% decline from 2020.
Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.