• Starbucks average gross margin for 2024 was 69.04%, a 1.31% increase from 2023.
• Starbucks average gross margin for 2023 was 68.15%, a 0.26% increase from 2022.
• Starbucks average gross margin for 2022 was 68.33%, a 1.61% decline from 2021.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.