• Rollins average gross margin for 2024 was 52.59%, a 1.39% increase from 2023.
• Rollins average gross margin for 2023 was 51.87%, a 0.54% increase from 2022.
• Rollins average gross margin for 2022 was 51.59%, a 0.86% increase from 2021.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.