• Pure Storage average gross margin for 2023 was 69.62%, a 2.64% increase from 2022.
• Pure Storage average gross margin for 2022 was 67.83%, a 0.19% increase from 2021.
• Pure Storage average gross margin for 2021 was 67.96%, a 2.1% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.