• Natera average gross margin for 2024 was 55.57%, a 28.34% increase from 2023.
• Natera average gross margin for 2023 was 43.3%, a 5.5% increase from 2022.
• Natera average gross margin for 2022 was 45.82%, a 7.77% decline from 2021.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.