• Altria average gross margin for 2024 was 59.14%, a 2.5% increase from 2023.
• Altria average gross margin for 2023 was 57.7%, a 3.96% increase from 2022.
• Altria average gross margin for 2022 was 55.5%, a 5.05% increase from 2021.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.