Lamar Advertising Gross Margin 2010-2024 | LAMR
- Lamar Advertising average gross margin for 2023 was 67.01%, a 0.67% decline from 2022.
- Lamar Advertising average gross margin for 2022 was 67.46%, a 1.08% decline from 2021.
- Lamar Advertising average gross margin for 2021 was 66.74%, a 2.79% increase from 2020.
Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.