• Generac Holdings average gross margin for 2023 was 33.11%, a 2.36% increase from 2022.
• Generac Holdings average gross margin for 2022 was 33.91%, a 11% decline from 2021.
• Generac Holdings average gross margin for 2021 was 38.1%, a 1.52% decline from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.