• Endeavors average gross margin for 2023 was 60.36%, a 9.85% decline from 2022.
• Endeavors average gross margin for 2022 was 54.95%, a 9.42% increase from 2021.
• Endeavors average gross margin for 2021 was 50.22%, a 0.78% increase from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.