• Dollar General average gross margin for 2024 was 29.88%, a 3.77% decline from 2023.
• Dollar General average gross margin for 2023 was 31.05%, a 1.11% decline from 2022.
• Dollar General average gross margin for 2022 was 31.4%, a 1.91% decline from 2021.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.