• Bilibili average net profit margin for 2023 was -23.26%, a 39.9% decline from 2022.
• Bilibili average net profit margin for 2022 was -38.7%, a 32.63% decline from 2021.
• Bilibili average net profit margin for 2021 was -29.18%, a 25.02% increase from 2020.

Net profit margin can be defined as net Income as a portion of total sales revenue.